Yesterday, The New York Times reversed its opinion on the review of our Model S and no longer believes that it was an accurate account of what happened. After investigating the facts surrounding the test drive, the Public Editor agreed that John Broder had “problems with precision and judgment," “took casual and imprecise notes” and made “few conclusions that are unassailable.”
You may have heard recently about an article written by John Broder from The New York Times that makes numerous claims about the performance of the Model S. We are upset by this article because it does not factually represent Tesla technology, which is designed and tested to operate well in both hot and cold climates. Indeed, our highest per capita sales are in Norway, where customers drive our cars during Arctic winters in permanent midnight, and in Switzerland, high among the snowy Alps.
A single blogger is spreading a rumor about electric vehicles becoming inoperable. “Bricking” is an irrational fear based on limited information and a misunderstanding of Tesla’s battery system. Here is why the rumor is unfounded:
We’re 10 days away from 2012. Around the office, we’re calling it The Year of Model S.
With more than 1,800 Roadsters circling the globe, and at least one in almost every state of the union, the Tesla fanbase that seems to surprise most people is Texas. Home to the oil industry and criss-crossed with long empty stretches of highway, it doesn’t seem like an automatic fit for electric cars. But the dozens of Tesla owners who live there beg to differ -- and will prove it to you if they need to.
The Model S is the premium sedan evolved. It will raise the bar of vehicle efficiency, meet the highest standards for safety, and provide more cargo space than any other sedan. It will be as beautiful as it is functional. Here's how we will build it. The Model S will be produced at the new Tesla Factory in Fremont, California. Everything from body panel stamping to final quality testing will take place at the Tesla Factory. We will also work to set environmental benchmarks for energy efficiency and emission levels.
They say time-travel is impossible.
I know, I know, “Star Trek”, “Men in Black”... I mean, for real!
But time is a relative thing. And, as Robert Lamm wrote and the band Chicago sang, “Does anybody really know what time it is?”
At Tesla we're proud of our Roadster. "Fergus247" put it best in his comment about our recent video, "Imagine if all car companies loved their products this much. Hell, imagine if everyone producing some kind of product loves it like Tesla loves theirs." It's true. I look forward to driving one of our cars every chance I get, and get a thrill every time I'm behind the wheel. I think everyone who can should be driving a Roadster. It's a feeling all of us share at Tesla. So you could say we're biased. That's where car critics come in.